Gavin McInnes (AJ&Co) and Liam Loan-Lock were invited by Jamie Wood of Media Sales Mastery to discuss:

1. the fundamentals of a good negotiation;
2. the approach required to reach an agreement when certain terms or provisions are contentious; and
3. ultimately why it’s important to negotiate with the view that you’ll be doing long-term business with the other party.

LISTEN HERE: Contract Negotiation Masterclass